HEY, I'M CALE

CREATIVE AIR TRAFFIC CONTROL

READY FOR TAKEOFF?

EXPLORE

Creating sharp, story-driven campaigns with brands & artists

FROM PITCH

TO PUBLISH

DIRECTOR / PRODUCER / CREATIVE LEAD

My path began with Journalism, and so I like to form my creative POV by asking thoughtful questions. I want to understand the client’s motivations, their dreams, and why this moment matters. Early on in my career I worked with TED and how big ideas, the sometimes scary ones, can become reality when the stars align just right. It’s really why I became a producer: I have an instinct for pulling the right pieces together to make things happen. I’m passionately curious, stubbornly persistent about creative integrity, and I know how to navigate the space between vision and execution, whether I’m leading talent on set, aligning with clients, or guiding a project from pitch to publish.

HEY, I'M CALE

CREATIVE AIR TRAFFIC CONTROL

READY FOR TAKEOFF?

EXPLORE

Creating sharp, story-driven campaigns with brands & artists

FRICTIONLESS FLOW

TAKE OFF TO TOUCH DOWN

FROM PITCH

TO PUBLISH

DIRECTOR / PRODUCER / CREATIVE LEAD

My path began with Journalism, and so I like to form my creative POV by asking thoughtful questions. I want to understand the client’s motivations, their dreams, and why this moment matters. Early on in my career I worked with TED and how big ideas, the sometimes scary ones, can become reality when the stars align just right. It’s really why I became a producer: I have an instinct for pulling the right pieces together to make things happen. I’m passionately curious, stubbornly persistent about creative integrity, and I know how to navigate the space between vision and execution, whether I’m leading talent on set, aligning with clients, or guiding a project from pitch to publish.

HERE ARE SOME OF MY FAVORITE PROJECTS

FRICTIONLESS FLOW

TAKE OFF TO TOUCH DOWN

THE VOICE AS AN INSTRUMENT | CLIENT: MASTERCLASS

Role: Director/Producer | This 9-episode series is a dynamic first-hand look into Mariah Carey's songwriting and producing process. Mariah allowed cameras into her recording process for the first time and viewers followed along as she reimagined “The Roof” from her 1997 album, Butterfly, a version that was later included in the official 30th Anniversary re-release.

Designed for subscriber aquisition, the series was paired with a broadcast commercial, Los Angeles billboard, and a variety of digital ads.

IMAGE ARCHITECTURE | CLIENT: SCHOOL OF STYLE

Role: Producer | Law Roach launched School of Style, the first online certification and job placement program for aspiring celebrity stylists, with the Fundamentals of Image Architecture as their core product. In close collaboration with Law Roach, I developed the script, consulted on production, and served as both interviewer and script supervisor.

I AM ME CAMPAIGN | CLIENT: JONES ROAD BEAUTY

Role: Director | Jones Road’s first brand campaign, “I AM ME,” featured intimate interviews with six brand ambassadors, cross-platform video and photography, a kit of limited-edition products, and out-of-home placements across New York City. Built around founder Bobbi Brown’s beauty philosophy—that makeup should be quick, easy, and enhance who you already are—the campaign has since evolved into an ongoing YouTube interview series, now supported by JPMorgan Chase.

FROM PITCH

TO PUBLISH

I direct and produce story-first campaigns, branded films, and doc-style series.

Honest, elevated, and emotionally grounded—my projects often feature artists, experts, or real people—and my job is to make them feel seen, heard, and cinematic. I’ve led creative for brands launching their first national campaign, artists reshaping their legacy, and platforms pushing into new formats. Whether it’s a one-off or an ongoing series, I help clients clarify what they’re trying to say—and shape that message into something powerful. I speak fluent “client,” “crew,” and “creative,” and I’m equally comfortable in a boardroom, behind a camera, or in an edit bay. My goal is always the same: tell the best story possible, and make it frictionless along the way.

FROM PITCH

TO PUBLISH

I direct and produce story-first campaigns, branded films, and doc-style series.

Honest, elevated, and emotionally grounded—my projects often feature artists, experts, or real people—and my job is to make them feel seen, heard, and cinematic. I’ve led creative for brands launching their first national campaign, artists reshaping their legacy, and platforms pushing into new formats. Whether it’s a one-off or an ongoing series, I help clients clarify what they’re trying to say—and shape that message into something powerful. I speak fluent “client,” “crew,” and “creative,” and I’m equally comfortable in a boardroom, behind a camera, or in an edit bay. My goal is always the same: tell the best story possible, and make it frictionless along the way.

FROM PITCH

TO PUBLISH

I direct and produce story-first campaigns, branded films, and doc-style series.

Honest, elevated, and emotionally grounded—my projects often feature artists, experts, or real people—and my job is to make them feel seen, heard, and cinematic. I’ve led creative for brands launching their first national campaign, artists reshaping their legacy, and platforms pushing into new formats. Whether it’s a one-off or an ongoing series, I help clients clarify what they’re trying to say—and shape that message into something powerful. I speak fluent “client,” “crew,” and “creative,” and I’m equally comfortable in a boardroom, behind a camera, or in an edit bay. My goal is always the same: tell the best story possible, and make it frictionless along the way.

LET'S COLLAB!