
HERE ARE SOME OF MY FAVORITE PROJECTS
FRICTIONLESS FLOW
TAKE OFF TO TOUCH DOWN
THE VOICE AS AN INSTRUMENT | CLIENT: MASTERCLASS
Role: Director/Producer | This 9-episode series is a dynamic first-hand look into Mariah Carey's songwriting and producing process. Mariah allowed cameras into her recording process for the first time and viewers followed along as she reimagined “The Roof” from her 1997 album, Butterfly, a version that was later included in the official 30th Anniversary re-release. Designed for subscriber aquisition, the series was paired with a broadcast commercial, Los Angeles billboard, and a variety of digital ads.
IMAGE ARCHITECTURE | CLIENT: SCHOOL OF STYLE
Role: Producer | Law Roach launched School of Style, the first online certification and job placement program for aspiring celebrity stylists, with the Fundamentals of Image Architecture as their core product. In close collaboration with Law Roach, I developed the script, consulted on production, and served as both interviewer and script supervisor.
I AM ME CAMPAIGN | CLIENT: JONES ROAD BEAUTY
Role: Director | Jones Road’s first brand campaign, “I AM ME,” featured intimate interviews with six brand ambassadors, cross-platform video and photography, a kit of limited-edition products, and out-of-home placements across New York City. Built around founder Bobbi Brown’s beauty philosophy—that makeup should be quick, easy, and enhance who you already are—the campaign has since evolved into an ongoing YouTube interview series, now supported by JPMorgan Chase.